In-store videos are played to a captive audience that cannot change channels, hit the mute button, or go anywhere without forfeiting their place in line. As a result, “65 percent” of all store visitors watch or listen to in-store videos and absorb its message, according to a 2007 Nielsen (www.nielsen.com) study of more than 4,000 retailers. The in-store video is a brand-new, exciting novelty that is proven to capture people’s attention and interest. Unlike all other advertising that is viewed as an unwelcome, overused nuisance, the Nielsen study revealed that “almost 90 percent” of those who watched the video “find the topics and products featured in the program interesting and 79 percent of viewers recalled one or more of the ads featured in the program” afterwards. In-store videos seize the full potential of impulse purchasing by conveying your marketing message to consumers when they are in the store and ready to spend. All other advertising has a lag-time of days, weeks, or months between “receiving the message” and “arriving at the place of purchase.” According to a recent study of 6,000 shoppers by OgilvyAction (www.ogilvyaction.com), 29% of all purchases are done impromptu without prior planning. What key factor causes spontaneous spending? The study discovered that “twice as many impulse purchases are driven by displays in stores than by price.” If you are not yet convinced that an Avery Media Canada in-store video is the best marketing investment you will ever make, then this research fact will convince you! “Consumers make 75% of all of their spending decisions in stores, but stores account for only 7.5% of marketing dollars.” Accordingly, in-store advertising offers the most opportunity with the least competition. The unparalleled effectiveness of in-store advertising has been proven in countless case studies and is championed by some of Canada’s foremost marketing experts. Marketing Marksman™ in Calgary, Alberta, Canada, (www.marketingmarksman.com) summed up the situation by stating, “The brand-new, digital merchandizing technology of in-store videos, offered by marketers like Avery Media Canada, is a virtual goldmine waiting to be capitalized” (source link). With strong selling statistics like that, any other advertising seems like a waste of money. To learn everything you need to know about Avery Media Canada and in-store video advertising, feel free to fully explore our site or contact us if you have any questions.
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