We Can Help You Profitably Promote Your Own Products in Your Own Store

If you are thinking of spending money on marketing to increase your sales, then you are probably thinking of magazine ads, posters, the Internet, flyers, radio commercials, direct mail, and other traditional advertising media far afield from your own store.

If this is what you are thinking, then think again, because a great place to invest your marketing monies is right inside your very own store.

After all, your customers grabbed their wallets, jumped in their automobiles, and drove to your store to browse your products. What better time and place to get them to buy, buy now, and buy more. It is an incredible opportunity to alert your customers to products that they might not know about otherwise and encourage impulse spending.

We have the perfect advertising solution for any business and any budget, and for any good or service.

People Come to Your Store Wanting to See Exciting, Eye-Catching Advertising

According to a recent survey by Prime Consulting Group Inc. (www.primeconsulting.biz) “80% of consumers believe” in-store advertisements “are helpful to alert them to sales or provide product information”.

Countless other research studies have confirmed that people like, want, and actively look for advertising when inside stores shopping. Unlike all other forms of marketing, it is not viewed negatively as an annoying nuisance they would rather be without.

It makes perfect sense. People need information to decide what products to spend their hard-earned money on when they visit stores. We can help you motivate your shoppers to buy, buy more, buy now, and buy more impulse purchases... here is how...

Nothing Is More Effective Than Avery Media Canada’s In-Store Video Advertising

According to a recent study of 6,000 shoppers by OgilvyAction (www.ogilvyaction.com), the key factor that causes spontaneous spending is this, “twice as many impulse purchases are driven by displays in stores than by price.”

Many similar research studies have also confirmed that the more eye-catching and exciting the in-store advertising is, the more effective it is at grabbing attention, creating enthusiasm for the product, and getting people to buy it immediately.

In 2007, the well-known and reputable Nielsen Company (www.nielsen.com) studied the effectiveness of in-store videos using 4,000 retail stores and Nielsen concluded “almost 90 percent of 12-34 year old customers find the topics and products featured in the program interesting and 79 percent of viewers recalled one or more of the ads featured in the program” afterwards.

No other form of in-store advertising can beat these success statistics. Of all the possible in-store displays, posters, and signage that you could use to promote your products, nothing is more effective than Avery Media Canada’s in-store video advertising. While traditional in-store advertising is so overused it no longer stands outs, in-store videos are new, dynamic, dramatic, and always draw interest.

High-Quality Digital Posters

In addition to live action video commercials and Adobe Flash animated advertisements, we also offer our clients an even more cost-effective and economical in-store advertising opportunity: High-Quality Digital Posters.

These are not boring paper posters that you see everywhere littering our cities that everybody just ignores. These are high-quality digital posters using computer generated imagery; just like the new Digital Picture Frames you can buy for your home to display your photos.

These ads are still images that do not offer live action or sound, but they have the advantage of being vastly less expensive to produce and publish.

We have many digital posters strategically placed in many eye-catching locations that people cannot help but see, such as in men’s bathrooms above urinals, in office break rooms, in corporate cafeterias, and many other great locations across Canada.

If you already have a poster you want to use, we can easily scan it into our computers for you. Alternatively, we can create a unique and attention grabbing digital poster for your product for a fraction of the cost of producing Flash animation or filming a video commercial.

Outdoor Media with Billboard Advertising

If you want to advertise your product outside of stores, then Avery Media Canada can also help you. We have many 10 feet by 20 feet Horizontal Outdoor Billboards. This larger-than-life advertising medium offers you plenty of space for compelling communication and creativity.

We have many Outdoor Billboards strategically placed in high volume locations through Canada and offer rates dramatically lower than our leading competitors.