http://www.allbusiness.com/manufacturing/food-manufacturing-sugar/169818-1.html “Chocolate has an extremely high incidence of impulse purchasing--44 percent.” http://www.cbc.ca/news/story/2003/02/12/TVads_030212.html “People will do just about anything while watching television — except watch commercials, according to a study by the London Business School. "In most cases when the commercial break began...households decided to do something else," says Mark Ritson, a professor of marketing at the school. The study found people took in between 23 and 55 per cent of ads while watching television.” http://www.en.wikipedia.org/wiki/Impulse_buying “Impulse buying can also extend to so-called "big ticket" items such as automobiles and home appliances. Automobiles in particular are as much an emotional purchase as a rational one. This in turn leads auto dealers all over the world to market their products in a rapid-fire, almost carnival-like manner designed to appeal to emotion over reason.” http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_28/ai_n24354020 “According to the Nielsen results, 65 percent of all store visitors watch or listen to the in-store programming and 72 percent of the store's audience is male customers between the ages of 12 and 34, a coveted but often elusive consumer demographic for retailers and advertisers. The GameStop TV network includes more than 4,000 retail stores where engaged viewers watch high-energy compelling content in store. The Nielsen study also revealed that almost 90 percent of 12-34 year old customers find the topics and products featured in the program interesting and 79 percent of viewers recalled one or more of the ads featured in the program. The study also found that GameStop TV viewers spent 52 percent more time in the store versus non-viewers.” http://www.informationweek.com/news/internet/showArticle.jhtml?articleID=196901290 “Consumers make 75% of all of their spending decisions in stores, but stores account for only 7.5% of marketing dollars.” http://www.npdinsights.com/archives/Oct2007/cover.story.html “Impulse purchasing has made up a significant portion of holiday sales. In past years, impulse purchases have accounted for 26 percent of holiday sales.” (The NPD Group/Annual Survey of Consumers’ Holiday Purchase Intentions 2007) http://www.conveniencecentral.ca/archive/2003/feb/issueupdate.asp?sid=%3C%25=sid%25%3E “80% of consumers believe advertising signs are helpful to alert them to sales or provide product information” by http://www.primeconsulting.biz (Douglas C. Adams, VP, Prime Consulting Group Inc. Bannockburn, Illinois, USA) http://www.retailtrafficmag.com/mag/retail_mall_media/ ““The mall itself offers terrific connectivity to an exceptional demographic,” Eichelbaum says. “They are proven purchasers. They are the best spenders in that trade area. There's massive potential.”” http://www.reuters.com/article/pressRelease/idUS11785+28-Feb-2008+BW2008022 “According to the Nielsen results, 65 percent of all store visitors watch or listen to the in-store programming and 72 percent of the store's audience is male customers between the ages of 12 and 34, a coveted but often elusive consumer demographic for retailers and advertisers. The GameStop TV network includes more than 4,000 retail stores where engaged viewers watch high-energy compelling content in store. The Nielsen study also revealed that almost 90 percent of 12-34 year old customers find the topics and products featured in the program interesting and 79 percent of viewers recalled one or more of the ads featured in the program. The study also found that GameStop TV viewers spent 52 percent more time in the store versus non-viewers.” “Twice as many impulse purchases are driven by displays in stores than by price, according to a study of 6,000 shoppers by Research OgilvyAction. The study also suggests that 29% of U.S. shoppers buy from categories they didn't plan to when they entered the store. Advertising Age (11/24)” |